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行銷科學學報

行銷科學學報 Taiwan Journal of Marketing Science

 

Taiwan Journal of Marketing Science, the academic journal based on theoretical knowledge and practical application ideas, has been published periodically since 2005 by Taiwan Institute of Marketing Science. It serves as a collection of constructed research work in the field of marketing and aims to enhance the academic performance in marketing-related researches.

Thanks to the diversity and complexity of the modern marketing practice, it is inevitable to consider the empirical work while further strengthening the enterprises’ marketing competitiveness. Therefore, the Journal accepts not only academic research papers, but also encourages the submission of case studies since the publication of its second issue of the fifth volume.

Submission Guide

1. The Journal is published twice each year, in April and in October, with no deadline for the submission. The manuscript will be reviewed at once upon receiving by more than two anonymous peer reviewers. The reviewers are the academics and professionals.

2. The Taiwan institute of Marketing Science owns the copyright of TJMS. The author (co-author included) will receive a free printed journal upon publication.

3. TJMS only accepts the manuscript in Electronic Version and the file must be submitted under Microsoft Word format (doc or docx) via e-mail to editor@tims.org.tw

4. TJMS accepts submissions regarding any of the subjects as below:

  • Strategic Marketing Management
  • Consumer Behavior
  • Marketing Decision Models
  • Logistics and Supply Chain Management
  • International Marketing Management
  • Other Marketing Issues

Manuscript

1. Language: Chinese or English

2. Length: Articles (including Topic, Keywords, Chinese and English Abstract, Methods, References and Figure legends) should be no more than 10,000 words.

3. The manuscript text should comprise of the following parts, in order: The title page, the abstract, the main text of the article, the reference, and the appendix. The page number should be included in each page.

4. The title page should state the information of the topic, names, e-mail address, and affiliation of the author(s) both in Chinese and English.

5. The abstract page should comprise of the topic, the abstract and keywords both in Chinese and English. The abstract should be no more than 300 words. The keywords should be no more than 5.

若您有任何購書需求,購書資訊請洽前程文化出版社。

ISSN:18166601

電話:+886-2-2995-6488

網址:http://www.fcmc.com.tw/books/31

 

【著作權讓與同意】

若文章經【台灣行銷科學學會】(以下稱「出版單位」)接受,作者同意將本論文之著作財產權讓與予出版單位。但本人仍保留將本論文自行或授權他人為非營利教育利用,及自行集結成冊出版之權利。

    If the ARTICLE is accepted by the [Taiwan Institute of Marketing Science], hereinafter referred to as the PUBLISHER, the Author hereby agrees to assign the copyright of the Article to the PUBLISHER. However, the Author reserves the right of non-profit use, including the use by himself/herself or grant to others, and the right of anthologizing the ARTICLE in his/her book to publish.

本人保證本論文為本人所自行創作,有權依本同意書為著作財產權之讓與。且授權著作未侵害任何第三人之智慧財產權。

The Author warrants that the ARTICLE is his/her original work, and has the right to assign his/her copyright by this Agreement without any infringement of rights of any third party.

Publication Ethics and Publication Malpractice Statement

 

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1 2018/04/01
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關鍵字:自我健康管理、認知需求、角色轉移理論
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作者:田寒光、張逸聖
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