台灣行銷科學學會（TIMS）>TJMS行銷學報

行銷科學學報

Taiwan Journal of Marketing Science

ISSN：1816-6601

2005

創刊發行

每年 2 期

4 月、10 月出刊

全年收稿(免審稿與刊登費)

無固定截稿日期

一、期刊介紹

About the Journal

《行銷科學學報》（Taiwan Journal of Marketing Science, TJMS）由台灣行銷科學學會（Taiwan Institute of Marketing Science, TIMS）自 2005 年起發行，致力於結合行銷理論、實證研究與實務應用，提供國內外行銷學術研究成果交流與發表之專業平台。

本學報旨在促進行銷科學相關知識之累積、發展與應用，鼓勵具理論貢獻、實證價值及實務意涵之研究成果，以提升行銷領域之研究品質與學術影響力，並促進學術界與實務界之交流。

隨著現代市場環境日益多元且複雜，企業行銷決策除須建立於理論基礎之上，亦有賴實證研究與實務經驗之相互驗證。因此，本學報除刊登原創性學術研究論文外，亦鼓勵具研究價值與實務啟發性之個案研究（Case Studies）投稿，以深化行銷理論與產業實務之連結。

About the Journal

The Taiwan Journal of Marketing Science (TJMS) has been published by the Taiwan Institute of Marketing Science (TIMS) since 2005. The Journal is dedicated to advancing marketing knowledge by integrating theoretical development, empirical research, and practical applications, and serves as a professional platform for the dissemination and exchange of marketing research in Taiwan and internationally.

TJMS aims to promote the accumulation, development, and application of knowledge in marketing science. The Journal welcomes research that demonstrates theoretical contribution, empirical rigor, and managerial relevance, with the goal of enhancing the quality and academic impact of marketing research while fostering greater interaction between academia and industry.

As contemporary marketing environments become increasingly diverse and complex, effective marketing decisions require not only strong theoretical foundations but also empirical evidence and practical insights. Accordingly, in addition to original academic research articles, TJMS has encouraged the submission of case studies since Volume 5, Issue 2, with the aim of strengthening the connection between marketing theory and business practice.

二、投稿須知｜Submission Guidelines

出版與審查制度
Publication and Review Process

《行銷科學學報》每年出版兩期，分別於4 月及 10 月出刊，全年均接受投稿，無固定截稿日期。

稿件收件後即進入審查程序，原則上由兩位以上具相關專業之學者或實務專家進行匿名同儕審查（Anonymous Peer Review），並依審查結果決定稿件之接受、修訂或退稿。

TJMS is published twice a year, in April and October, and accepts submissions throughout the year with no fixed submission deadline. Upon receipt, each manuscript will enter the review process and will normally be evaluated through anonymous peer review by at least two qualified academic or professional reviewers.

著作權
Copyright

經本學報正式接受並刊登之文章，其著作財產權依本學報著作權政策及作者簽署之著作權讓與同意書辦理。

文章刊登後，作者（含共同作者）將獲贈當期紙本學報乙冊。

For articles accepted and published by TJMS, copyright shall be handled in accordance with the Journal’s copyright policy and the copyright assignment agreement signed by the author(s). Upon publication, the author(s), including co-authors, will receive one complimentary printed copy of the journal issue in which the article appears.

投稿方式
Submission Method

本學報僅接受電子檔投稿。投稿稿件請以 Microsoft Word 格式（.doc 或 .docx）製作，並以電子郵件寄送至：editor@tims.org.tw

TJMS accepts submissions in electronic format only. Manuscripts must be prepared in Microsoft Word format (.doc or .docx) and submitted by e-mail to editor@tims.org.tw.

三、徵稿領域 Aims and Scope

《行銷科學學報》歡迎與行銷理論、研究方法及實務應用相關之原創性研究，徵稿領域包括但不限於：

TJMS welcomes original research relating to marketing theories, methodologies, and managerial applications. Topics of interest include, but are not limited to, strategic marketing management, consumer behavior, marketing decision models, logistics and supply chain management, international marketing management, and other marketing-related issues.

1	策略行銷管理 Strategic Marketing Management
2	消費者行為 Consumer Behavior
3	行銷決策模型 Marketing Decision Models
4	物流與供應鏈管理 Logistics and Supply Chain Management
5	國際行銷管理 International Marketing Management
6	其他行銷相關議題 Other Marketing-Related Issues

四、稿件撰寫規範｜Manuscript Preparation

稿件語言
Language

投稿稿件得以中文或英文撰寫。
Manuscripts may be written in Chinese or English.

稿件篇幅
Manuscript Length

研究論文全文原則上以10,000 字以內為宜。篇幅計算內容包括題目、摘要、關鍵字、正文、研究方法、參考文獻、圖表及圖說等相關內容。
Research articles should normally not exceed 10,000 words, including the title, keywords, Chinese and English abstracts, main text, methodology, references, figures, tables, and figure legends.

稿件編排順序
Manuscript Organization

稿件內容原則上依下列順序編排：

1	首頁（Title Page）
2	摘要與關鍵字（Abstract and Keywords）
3	論文正文（Main Text）
4	參考文獻（References）
5	附錄（Appendix，如有）

稿件各頁均應標示頁碼。All pages should be consecutively numbered.

首頁資料
Title Page

首頁應以中文及英文完整列示論文題目、作者姓名、作者所屬機構／服務單位及電子郵件地址。如有共同作者，亦應完整列示各作者相關資料。
The title page should provide the title of the manuscript, name(s) of the author(s), institutional affiliation(s), and e-mail address(es) in both Chinese and English.

摘要與關鍵字
Abstract and Keywords

稿件應同時提供中文及英文之論文題目、摘要及關鍵字。摘要內容以300 字／詞以內為原則，應簡要說明研究目的、研究方法、主要研究結果及研究貢獻。關鍵字以5 個以內為原則。
Each manuscript should include the title, abstract, and keywords in both Chinese and English. The abstract should normally not exceed 300 words, and a maximum of five keywords should be provided.

五、著作權同意 Copyright Assignment Agreement

中文

若投稿文章經台灣行銷科學學會（以下稱「出版單位」）正式接受刊登，作者同意將該論文之著作財產權讓與出版單位。

惟作者仍保留將該論文自行使用或授權他人作非營利教育用途之權利，並保留將該論文自行集結成冊出版之權利。

作者並保證所投稿之論文係本人原創之著作，且作者具有依法進行著作財產權讓與之完整權利；該著作之內容亦未侵害任何第三人之著作權、智慧財產權或其他合法權益。

English

If the Article is accepted for publication by the Taiwan Institute of Marketing Science, hereinafter referred to as the “Publisher,” the author hereby agrees to assign the economic rights of copyright in the Article to the Publisher.

The author, however, retains the right to use the Article personally or to authorize others to use it for non-profit educational purposes, as well as the right to include the Article in a collection or book authored or edited by the author.

The author warrants that the submitted Article is his or her original work and that the author possesses the full legal authority to enter into this copyright assignment. The author further warrants that the Article does not infringe upon the copyright, intellectual property rights, or any other lawful rights of any third party.

六、出版倫理｜Publication Ethics

《行銷科學學報》重視學術誠信與出版倫理，作者、編輯及審查者均應遵循本學報之出版倫理與防範不當出版行為相關規範。

TJMS is committed to maintaining the highest standards of academic integrity and publication ethics. Authors, editors, and reviewers are expected to comply with the Journal’s policies concerning ethical publishing practices and the prevention of publication misconduct.

七、學報購買資訊｜Journal Purchase Information

(實體紙本)前程文化購買 (02-2995-6488)	點選網址
(數位下載)華藝線上圖書館 Airitilibrary	點選網址

聯絡資訊｜Contact Information

單位	台灣行銷科學學會 Taiwan Institute of Marketing Science
編輯部	《行銷科學學報》編輯部 Editorial Office, Taiwan Journal of Marketing Science
E-mail	editor@tims.org.tw

Taiwan Journal of Marketing Science

歡迎行銷相關領域之學術研究論文與個案研究投稿，共同促進行銷學術與實務發展。

投稿信箱：editor@tims.org.tw